How do you market your business to people of different cultures and geographies?
Let's look at the question of culture in marketing for your new, globalized brand.
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Cultural variations and their influence on consumer behavior mean ...
Do you think you know everything about search engine optimization? What about multilingual SEO? Multilingual SEO strategies are very different from traditional single-language SEO. Of course, some things remain unchanged, namely keyword integration ...
Translation of websites working as online stores gives an opportunity to bring the business to an international level and communicate with potential customers in their native language.
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The start-up of the foreign-language version of the site is ...
Financial translation is a broad term that includes much more than just translation of financial documents. Professional translation services can help a fintech startup go global and gain credibility by offering accurate, appropriate and customized ...
Did you know that adding one language to your product presentation can double your market reach, and adding four can multiply it?
When entering a foreign market, it is essential to have a well-thought-out plan which includes both an economic study ...
The easy access to free translation tools can trigger you to ask why you shouldn't use Google Translate for your business.
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The answer is simple - it can significantly damage your brand personality and destroy your customers' trust. Customized ...
Literary translation of books is a separate field of art, and only someone with literary talent can cope with it. To translate the text of a book doesn't mean to interpret the content word by word, here it is more important not to misrepresent the ...
Nowadays, the COVID-19 pandemic has forced people to work remotely. Now is the golden age of video conferencing, as you can see, for example, by the number of users of such services as Microsoft Teams, Zoom and Google Hangouts, which has increased ...
A high-quality translation company publishes fixed rates, prices and quotations on its website.
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Why?
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The company is not trying to be misleading or sneaky. It simply says that it puts your company's goals first.
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As with semantic nuances, ...
While planning your company's internal and external communications, it is worth thinking about the language or languages in which you want to communicate with customers, your stakeholders and your own team.
The choice of language or languages ...