How Online Language Diversity is Key to Retail Growth - Ordentop

The expansion of linguistic diversity has happened because of the increasing population on the Internet. If sellers can conquer the linguistic diversity of the Internet, there will be a huge and ever-growing audience for them.

Even though there are an estimated 6,500 languages spoken around the world, you can reach 99% of the Internet population using only about 50 of them. This is because many language groups still do not have a significant presence on the Internet.

There are also technological barriers to linguistic diversity on the Internet. Internet technology is based on the English language and its structures. When the rules for top-level domains were expanded to include languages other than English, many major online systems still could not accept new domains and character sets.

Now about 30% of online content is in English, and the linguistic diversity on the Web is much greater than in the early days of the Internet. However, content is still dominated by a relatively small number of majority languages: Chinese, Spanish and French are examples.

Changing the language in which your business operates is an extreme step, but because talent is often in short supply, it’s important for brands to keep diversity in mind when looking for employees.

Whether it’s businesses chasing top talent or brands vying for new audiences in a competitive commercial environment, diversity provides an opportunity to survive. No organization can afford to focus exclusively on speakers of most languages if it wants to thrive in a highly competitive environment.

Language diversity may seem like a daunting prospect. It is clearly a key part of achieving success in an increasingly globalized worldview.

Contact us at hello@ordentop.com to get the translation decision for your business.

How Online Language Diversity is Key to Retail Growth
How Online Language Diversity is Key to Retail Growth