Which Language Should Your Business Translate Into - Ordentop

Translating your business content into other languages shouldn’t be an afterthought. Brands around the world are adopting localization into their global strategy – and rightly so.

Who and where is your audience?

Providing information and content only in your source language isn’t enough – you could be missing out on a whole new area of business opportunities. Ensuring that you’re choosing the right language for your international audience is imperative and can help to save unnecessary translation costs further down the line.

  • Europe – FIGS
    FIGS represents French, Italian, German, and Spanish – 4 of the major European languages and economies. FIGS are not only widely spoken as first languages; they are also common as second languages. Due to the large audience of speakers and the strong economies of these markets, many businesses choose to localize into 1 or more of these languages, if they are expanding into Europe.
  • South America
    Choosing to localize into Spanish can open even more doors – it’s the 2nd most widely spoken language in the world after Chinese, and an official language of 21 countries. Nevertheless, it’s important to take note of the cultural and linguistic differences between European Spanish and Latin American Spanish.
  • Asia
    Also included in the BRICS group are India and China, 2 Asian markets full of business potential. Chinese is the most spoken language across the globe, with 955 million native speakers, representing 14% of the world’s population. It goes without saying that localizing into Chinese will expand your potential market enormously.

Contact OrdenTop so we can help your business translation!

Which language should your business translate into
Which language should your business translate intoWhich language should your business translate into