Translation And Its Importance - Ordentop

Translation And Its Importance

Quality language translation aims to bridge the communication gap by helping companies reach a multivariate global audience by talking in a language their clients can understand and relate to. Whether it is a traditional brick and mortar business or an emerging online venture, translation services coupled with the rising online population offers a lucrative market that wasn’t possible 20-30 years back. That’s the reason why people have woken up to quality translation and its importance in this era of globalization. Some of the places where translation plays an important role include:

🔸 Growth of Multinational Companies
The translation is exceptionally important for companies and businesses which operate in multiple countries and often need to share and receive information from different global offices and branches across the world. In such cases, the shared information needs to be translated into a locally preferred language so that everyone involved is on the same page. The translation is also useful when companies need to tie up with local businesses or make governmental proposals.

🔸 Cultural Interchange
Music, literature, films, and various other art forms transcend global boundaries because of the way they are effectively translated to reflect local languages and sentiments. Translated and subtitled films today generate more revenue than ever for the global film industry, with blockbuster movies looking at China as the next big market, where the success of translated films has led production houses to touch the $1bn mark more frequently than ever. And it’s not only the film industry which has benefited from translation, as translated music and literature allow artists to earn more royalties and international fame as an added bonus.

🔸 A Nation’s External Affairs
Today, international diplomacy is the most important aspect of a nation’s external affairs. Be it a global summit or new economic deal, diplomats and world leaders always present their ideas and thoughts in a language they are comfortable in. It is very important that these ideas are translated in an expressive, non-condoning, and accurate manner, barring which it can lead to significant problems between the diplomatic relations of two or more nations.

🔸Accurate Transfer of News
Unless transferred and translated properly, world news would be nothing more than gibberish when received by news agencies. Whether it is news coming from local bodies, regional centers, or even countries with strict news censorship, translation serves as an effective tool without which news will remain ineffective and unreliable.

🔸 Boost in Tourism
Translation can effectively help in solving one of the biggest tourist dilemmas, that of being short-changed or fleeced by unfamiliar people in foreign destinations. At the same time, translated tourism materials not only help tourists feel welcome in an unknown country but also boosts the country’s popularity as a tourist-friendly destination, thereby leading to significant tourism-related revenues.

If your plans for global expansion are limitless, you need a service partner like OrdenTop who can offer you the translation services that live up to your requirements. Contact us right away!