3 SEO Errors You Should Avoid When Localizing Your Website - Ordentop

Do you think you know everything about search engine optimization? What about multilingual SEO? Multilingual SEO strategies are very different from traditional single-language SEO. Of course, some things remain unchanged, namely keyword integration in metadata and titles. However, there are a few observations to keep in mind when optimizing a site for different countries.

Here are 3 mistakes you can make when localizing your website:


Mistake #1: Low-quality content on a translated site

You probably know that Google can penalize website owners who overload their content with keywords. At the same time, the search engine’s updated algorithms are focused on promoting high-quality content. Therefore, it is critical to ensure that high-quality translation is used without grammatical imperfections. Ridiculously translated, hard-to-read text can result in a penalty from Google.
Your goal is to create value for your customers, so always try to provide them with quality content in every version of your website.

Mistake #2: Translating keywords literally

If you have done your SEO research in your native language and identified keywords, you should not limit yourself to translating them literally for the localized versions of the website. It is better to contact a localization specialist who will do a proper keyword analysis in the right languages.

Keywords are the first thing users remember when they are about to search for information on Google. If you use word-for-word translations of keywords that are not natural for foreigners in a given context, users are unlikely to find you easily.

Mistake #3: No direct traffic to the localized website

The point of multilingual SEO is to make it easy for potential customers to find your website. This can be done by using a national top-level domain (ccTLD), a domain suffix that identifies a website with a geographic region.

The following three tips are basic steps to help localize your website.

Have you made one of these mistakes before?

3 SEO ERRORS YOU SHOULD AVOID WHEN LOCALIZING YOUR WEBSITE
3 SEO ERRORS YOU SHOULD AVOID WHEN LOCALIZING YOUR WEBSITE