What is The Difference Between Translation And Localization - Ordentop

Translation is just translating the original content directly into another language. Localization goes one step further and focuses on the cultural translation of content.

Localization is a cultural translation of content that takes into account linguistic subtleties, cultural expectations, and differences in the target market to convey the meaning of the original message in a more culturally compelling way

✅When translation is needed
A literal translation can be an effective way to convey functional or directive content. It must be error-free and convey information clearly and concisely.

✅When localization is needed
When you want to establish a deeper connection with your target market or demographic, the benefits of localization can be tremendous. It is especially relevant for adapting a product or service so that no one will suspect that it is not created in that location.

The media, which benefits more from localization than literal translation:
🔺Localizing websites and blogs increases engagement and provides the connection needed to build trust and followers.
🔺Product information — for example, when translating from American English to British English, there may be different spellings of the same words.
🔺Gaming or mobile apps — localization, in this case, focuses on taking software and hardware and preparing it for other parts of the world.
🔺Brand/Marketing Communications — localization has a significant impact on advertising campaigns because slogans, taglines and brand messages must be communicated in a context-specific way.
🔺Legal or healthcare sector — such industries have a high degree of specialization or specific terminology that may vary by location (e.g., medical journal articles and legal documents).
🔺Social media — failure to localize target languages will negatively impact your business.

At Ordentop Book Translation Agency, we will take care of you, whatever type of translation you need. Our team of native speakers and industry experts can provide the best quality translation and content localization for any project. 📥

What is the difference between translation and localization
What is the difference between translation and localization