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11 December 2022

Translating your business content into other languages shouldn’t be an afterthought. Brands around the world are adopting localization into their global strategy – and rightly so.
Who and where is your audience?
Providing information and content ...

04 December 2022

IMPORTANCE OF PROOFREADING IN TRANSLATION⠀

How do you feel when you come across a non-grammatical sentence or a miss-spelled word? It surely spoils your reading-flow and gives you an odd impression about the business or the content writer. Would ...

02 December 2022

There are five languages that stand out among the most popular second languages.

1. English
English is the world’s most popular second language, with people across all five continents speaking it – French is the only other language to be spoken ...

13 November 2022

Because culture gives rise to language, translation, and culture are closely linked. The meanings of both original and target languages depend heavily on the cultural context, especially in business translation. One phrase that seems easy to ...

09 November 2022

Social media has the potential to be the digital marketing tool that gives you the greatest return on your investment.

You should have a clear strategy to develop and plan what your goals are and what message you are trying to communicate. The ...

04 November 2022

There was a time when written languages did not exist. So there was no need for translation!

Written communication began with signs and symbols. Then they evolved into alphabets based on symbols and representing the sounds of local languages. ...

26 October 2022

Translation is just translating the original content directly into another language. Localization goes one step further and focuses on the cultural translation of content.

Localization is a cultural translation of content that takes into account ...

23 October 2022

We live in a world where customer experience is at the core. Customers drive brand success, build community, and can make or break you with a single tweet. When we ignore the power that customers have by not speaking their language and providing ...

20 October 2022

So, you've decided to expand your consumer base and make your content available to users in another location.

Before you send localized content out into the world, it's important to perform QA (quality assurance) testing.
While this process of ...

15 October 2022

Fairy tale is a genre marked by international distribution and cultural assimilation. Arabic, German, French, Danish, Russian fairy tales as well as fairy tales from all over the world make up the international canon of children's literature. But on ...