Marketing is the process of persuading customers to choose your product or service, to prefer your company over the competitors.
Marketing copywriters understand the motivations of the target audience, and their texts appeal to the reader on an ...
Why do you need an editor?
Many of those who have ever ordered a text translation have wondered about this.
First, the ISO 17100 standard requires that at least two people, a translator and an editor, work on the translation. This corresponds to ...
How do you market your business to people of different cultures and geographies?
Let's look at the question of culture in marketing for your new, globalized brand.
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Cultural variations and their influence on consumer behavior mean ...
Do you think you know everything about search engine optimization? What about multilingual SEO? Multilingual SEO strategies are very different from traditional single-language SEO. Of course, some things remain unchanged, namely keyword integration ...
Financial translation is a broad term that includes much more than just translation of financial documents. Professional translation services can help a fintech startup go global and gain credibility by offering accurate, appropriate and customized ...
Did you know that adding one language to your product presentation can double your market reach, and adding four can multiply it?
When entering a foreign market, it is essential to have a well-thought-out plan which includes both an economic study ...
The easy access to free translation tools can trigger you to ask why you shouldn't use Google Translate for your business.
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The answer is simple - it can significantly damage your brand personality and destroy your customers' trust. Customized ...
Nowadays, the COVID-19 pandemic has forced people to work remotely. Now is the golden age of video conferencing, as you can see, for example, by the number of users of such services as Microsoft Teams, Zoom and Google Hangouts, which has increased ...
A high-quality translation company publishes fixed rates, prices and quotations on its website.
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Why?
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The company is not trying to be misleading or sneaky. It simply says that it puts your company's goals first.
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As with semantic nuances, ...
While planning your company's internal and external communications, it is worth thinking about the language or languages in which you want to communicate with customers, your stakeholders and your own team.
The choice of language or languages ...